Small but important things to observe about ROI

The below figure will clearly show how SEO is based as a subset of digital marketing. In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 …

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Can a techie truly understand rankings

In an ideal world, having some level of PPC also helps here as we can see exactly what keywords convert clicks to customers and then feed that intelligence back into our organic search campaigns. Seeking to discover the minimum number of exposures needed to be effective may be based on …

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Pay attention to hits

So even if you ranked well for a term that had zero search volume, the very nature of SEO will cause you to rank for several other relevant terms which undoubtedly have significant collective search volume. If any of those links become no longer relevant, the page rank those links …

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Let's follow forums best practise

Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. So, to rank well on all search engines, it is essential to use meta keywords. Try to provide a sophisticated way to disguise curtain rails or tracks around the casement windows in your house. If Save …

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Write about mobile search

Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to …

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Find a simple guide to web portals and read up about it

The long tail variety specifies what the user is looking for and what their intention is. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make …

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Numerous ideas for stickiness

It takes many hours a week to maintain even the most elemental content strategy, and you have plenty of other tasks on your plate as a small business owner. Since your company will be the main focus, it may be hard to resist the urge to self-promote. All links to …

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My content has got out of hand

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. SEO is important whether you're a seasoned …

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