Small but important things to observe about ROI

The below figure will clearly show how SEO is based as a subset of digital marketing. In the world of SEO, there is speculation that Google's indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 …

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Marketing Metric: Number of Backlinks to Your Site

Message arguments, product information, and benefits should be placed in the copy. I'll show you stepby-step what you need to know to ensure that your web pages are 100 percent optimized for Google and other major search engines. But as a part of content intended to read naturally, it would …

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Get Social

While they might not know why, visitors will reward your efforts to make the screen easier to read. One place where header tags do seem to make a positive impact on SEO is with featured snippets. Write about all those topics that are important to your audience. Use the words …

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